Kontiolahti Business Forum on Thursday 3 March: Come and learn about influencer marketing!

The speakers at the Kontiolahti Business Forum, which is being organized for the first time in connection with the Biathlon World Cup, are the chairman of the Sponsoring & Event Marketing Association Risto Oksanen and the athletes and social media influencers Jutta and Hertta Heikkinen .

The event will take place in the VIP tent on Thursday, March 3, 2022, before the women's relay. The event is included in the price of Thursday's VIP ticket. The topic of the event is influencer marketing in company marketing.

The organizer wants companies to participate in the competition event and Kontiolahti Business Forum.

–Hopefully we can get the companies involved in this opportunity as well. We decided on the topic for the event specifically at the request of the entrepreneurs, because we saw that the topic is very current and could bring together entrepreneurs and athletes in the area, says Kontiolahti municipality's development company Kontionloikan vt. managing director Jarkko Peiponen. Other organizers of the event are Kontiolahti municipality, Kontiolahti Yrittäjät ry and Kontiolahti Urheilijat.